People often have a preconception of sustainable clothing as being plain, white and boring. But in reality, it couldn’t be more different. This article describes 5 of the UK's best…
1. Shifting Consumer Consciousness I’m probably not the first to tell you that consumers are placing more emphasis on social and environmental commitments than ever before. You may have noticed…
The Psychological Foundations of Fast Fashion’s waste Problem Nowadays you can’t talk about the fashion industry without mentioning ‘fast fashion’. It is this revolutionary business model that has transformed the…
Fashion's Climate Crisis Explained: Water & Cotton The fashion industry cannot hide from the consequences of overconsumption forever. Fashion's climate crisis has already begun and is long overdue. Cotton Cotton…
First, let me be honest. It’s not really day 1. It’s more like day 402. But I prefer to keep things simple, so let’s just all agree to go from…