5 reasons to be hopeful about fashion in 2021

1. Shifting Consumer Consciousness I’m probably not the first to tell you that consumers are placing more emphasis on social and environmental commitments than ever before. You may have noticed…

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How Fast Fashion exploits your Psychology to make you buy more

The Psychological Foundations of Fast Fashion’s waste Problem Nowadays you can’t talk about the fashion industry without mentioning ‘fast fashion’. It is this revolutionary business model that has transformed the…

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Read more about the article Fashion’s Climate Crisis Explained: Water & Cotton
Aral Sea 2020

Fashion’s Climate Crisis Explained: Water & Cotton

Fashion's Climate Crisis Explained: Water & Cotton The fashion industry cannot hide from the consequences of overconsumption forever. Fashion's climate crisis has already begun and is long overdue. Cotton Cotton…

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Day 1 – Hello World

First, let me be honest. It’s not really day 1. It’s more like day 402. But I prefer to keep things simple, so let’s just all agree to go from…

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